Breaking Down “Green and Sustainable” Beauty Product Labeling

    Since I’ve been on a bit of a greenwashing kick lately I figured I’d keep the information coming as long as the products keep rolling off the production lines.  I found this excellent infographic from our friends over at YOUBeauty that does a great job at laying out the facts regarding product labeling.  What… Read More Breaking Down “Green and Sustainable” Beauty Product Labeling

If this isn’t greenwashing then I don’t know what is…

I first came across a picture similar to this on Reddit and thought, “No way.  This is satire.  VEGAN WATER??” After some simple searching I came across this ad directly from Prestige’s Facebook page (https://www.facebook.com/prestigesmartkitchen) where they are paying real money to get real customers to really buy their product with the intention of consuming… Read More If this isn’t greenwashing then I don’t know what is…

Product ‘Greenwashing’

In an effort to capture a market share of the ‘green revolution’, more companies are branding their products to reflect their value to the green community.  However, the independent, not-for-profit organization Underwriters Laboratories (UL) initiated a study in 2007 to follow this trend of ‘greenwashing’. Greenwashing refers to the propaganda and marketing used by companies… Read More Product ‘Greenwashing’