If this isn’t greenwashing then I don’t know what is…

I first came across a picture similar to this on Reddit and thought, “No way.  This is satire.  VEGAN WATER??”

After some simple searching I came across this ad directly from Prestige’s Facebook page (https://www.facebook.com/prestigesmartkitchen) where they are paying real money to get real customers to really buy their product with the intention of consuming vegan water.

According to Merriam-Webster, vegan is defined as:


noun ˈvē-gən also ˈvā- also ˈve-jən or -ˌjan

: a person who does not eat any food that comes from animals and who often also does not use animal products (such as leather)

And when I last checked, water doesn’t contain animal products.  Or it shouldn’t.  If there’s some hamburger floating around in your water I trust you’re already alerted to that being odd.

But in the age where anything sells I guess this is a legitimate attempt but is simply cashing in on a fad.  But there’s a difference between true game-changers and those that follow the crowd and bandwagon.  And since you read this blog I trust that you, the reader, are already smart enough to differentiate 🙂



A sad marketing attempt by Prestige
A sad marketing attempt by Prestige

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